Search Ads
- Non Intrusive, blends with the exiting search results
- Helps to show up in search results for new Brands which rank poorly in search results
- Displays only text descriptions as in natural search results
- Resistant to AdBlock
Display Ads
- Very Powerful in Re-Marketing
- Helps to improve the Brand Recall
- Show up on Sites across the Internet & on third party websites too
- Important tool for Brand Building
- Helps to convert customers where sales cycles are long as in B2B Brands
Shopping Ads
- These Ads show a photo of the Product, Title, Store & Brand Names
- Good for B2C & D2C E -Commerce Companies
- These Ads show up only on the Search Engine Page
- Gives amazing visibility to the product
Google Ads are most important media to reach out to your customers. However, Google Ads needs proper research on Keywords, Client Profile & Demographics, your product/service & your competitor’s too to drive results. A regular performance monitoring, generating actionable insights through Analytics & optimizing the campaigns to reduce the cash burn while achieving the desired goals is the key.