We use deep analytics tools to study online customer behavior in relation to your website & various campaigns to identify what’s working & what isn’t. This study guides and helps us to improve your visitor’s online experience, using data-driven metrics to generate leads and convert them into customers.
Examples of Digital Analytics For Marketing:
- Website traffic – Lets you know what campaigns work and which ones do not.
- Traffic by source – Where do your visitors come from? Organic? Direct? Referral? Social?
- New vs returning visitors – Shows your relevance and piece performance.
- Sessions – Number of visits your site gets.
- Average length of the session – Knowing how long a visitor spends on your site helps understand navigation and ease of use.
- Pageviews – How many times does a user visit the same page?
- Pages with most visits – Helps show behavior flow.
- Exit Rate – Shows when and where someone left your site to identify where a loss of interest may occur.
- Bounce rate – Percentage of people who leave after only one page. This can show where issues on the page lie, such as slow loading or broken links.
- Conversion rate – How many visitors turn into sales.
Sounds Logical?
If you want your company to lead the way in the ecommerce era, then you need to use digital analytics to build and grow your online real estate.
It’s necessary to understand how your customers behave and how your site is working. Using digital analytics gives you the insight you need to adjust your platforms, products, and business as needed. You get to see what works and what doesn’t.
Take your ecommerce business to the next level learning how to gathering and analyzing data.